We Turned Our Website Into A Playlist For Cannes
Introduction:Websites are boring—even the good ones. So for #Cannes, we did something no agency (that we know of) has done before. We turned our website into a playlist and named it Hot URL Summer. Because if people aren’t reading, let’s give them something they want to listen to. Challenge:Getting noticed during Cannes is no small […]
No Compromise Gaming: Cyber Week
IntroductionFor Cyber Week 2024, No Compromise Gaming teamed up with Cast Iron LA to deliver a bold, gamer-centric campaign that stood out in the crowded holiday market. By creating engaging, targeted content and staying true to the brand’s edgy voice, we achieved significant results. ChallengeWith Cyber Week being one of the most competitive periods for […]
No Compromise Gaming: Valentine’s Day Breakup
Introduction For Valentine’s Day 2024, No Compromise Gaming and Cast Iron LA brought a gamer twist to the season of love with a campaign centered on “breaking up” with consoles in favor of gaming PCs. The campaign included an original song, written and produced in-house, paired with dynamic visuals to deliver a humorous yet relatable […]
Website Redesign: Empowering East West Bank’s Growth
Introduction: Cast Iron LA partnered with East West Bank, an international financial institution, on a year-long, multi-phase website redesign project that included multiple stakeholder and business units. We conducted a brand session and out of it found our focus by enhancing user experience, increasing lead capture efficiency, and promoting a culturally relevant brand image. By […]
Valera Green Screens: We’ve Got Your Background
Introduction: Cast Iron LA partnered with Valera Screens, a green screen company specializing in creating professional backgrounds for video calls. Amid the 2020 remote work boom, we collaborated on a fun, engaging, and timely campaign with the tagline “We’ve Got Your Background.” Challenge: With the rapid shift to remote work, professionals struggled to maintain a […]
ThinOptics Connect: A Digital Marketing Campaign for Ultra-Portable Reading Glasses
Introduction: ThinOptics, a company specializing in innovative and ultra-portable reading glasses, sought to launch their new product, ThinOptics Connect, a line of thin readers that conveniently attach to the user’s phone. To effectively promote this unique product, Cast Iron LA was tasked with developing a digital marketing campaign, including video, ads, email, packaging, and web […]
Erbaviva: A Holistic Brand Digital Marketing Brand Refresh
Introduction: We’ve been working with Erbaviva for four years, as they share our sensibility around sustainability and regeneration. As part of our partnership, Erbaviva, a premium organic skincare company, sought to revitalize their brand image and strengthen their online presence. Cast Iron LA handles the digital marketing for Erbaviva and was entrusted with the task […]
Lockdown Diaries: A Visual Love Letter To LA
Introduction The COVID-19 pandemic led to widespread uncertainty and isolation in communities worldwide. Amidst the negative news and hardships, digital marketing agency Cast Iron LA sought to create a positive impact and remind the people of Los Angeles that they are not alone. Founders and former RPA executives J. Barbush and Luis Ramirez aimed to […]
Hilti April Fools: Engaging Audiences with a fun wake-up call
Introduction: Hilti, known for its innovative construction tools and technologies, wanted to engage its target audience with a lighthearted April Fools’ campaign that would not only entertain but also inform about its Nuron family of tools. The creative agency behind the campaign designed a playful concept called the “Hilti Power Nap,” an alarm clock that […]
No Compromise Gaming: A New Game Face
Introduction: We partnered with No Compromise Gaming, a rent-to-own company that delivers quality gaming systems, to undergo a rebranding effort. Our goal was to create a new identity that would resonate with gaming enthusiasts and promote their flexible payment options for gamers who may not qualify for financing elsewhere. Challenge: As No Compromise Gaming grew […]