Website Redesign: Empowering East West Bank’s Growth
Introduction: Cast Iron LA partnered with East West Bank, an international financial institution, on a year-long, multi-phase website redesign project that included multiple stakeholder and business units. We conducted a brand session and out of it found our focus by enhancing user experience, increasing lead capture efficiency, and promoting a culturally relevant brand image. By […]
Valera Green Screens: We’ve Got Your Background
Introduction: Cast Iron LA partnered with Valera Screens, a green screen company specializing in creating professional backgrounds for video calls. Amid the 2020 remote work boom, we collaborated on a fun, engaging, and timely campaign with the tagline “We’ve Got Your Background.” Challenge: With the rapid shift to remote work, professionals struggled to maintain a […]
ThinOptics Connect: A Digital Marketing Campaign for Ultra-Portable Reading Glasses
Introduction: ThinOptics, a company specializing in innovative and ultra-portable reading glasses, sought to launch their new product, ThinOptics Connect, a line of thin readers that conveniently attach to the user’s phone. To effectively promote this unique product, Cast Iron LA was tasked with developing a digital marketing campaign, including video, ads, email, packaging, and web […]
Erbaviva: A Holistic Brand Digital Marketing Brand Refresh
Introduction: We’ve been working with Erbaviva for four years, as they share our sensibility around sustainability and regeneration. As part of our partnership, Erbaviva, a premium organic skincare company, sought to revitalize their brand image and strengthen their online presence. Cast Iron LA handles the digital marketing for Erbaviva and was entrusted with the task […]
Lockdown Diaries: A Visual Love Letter To LA
Introduction The COVID-19 pandemic led to widespread uncertainty and isolation in communities worldwide. Amidst the negative news and hardships, digital marketing agency Cast Iron LA sought to create a positive impact and remind the people of Los Angeles that they are not alone. Founders and former RPA executives J. Barbush and Luis Ramirez aimed to […]
Hilti April Fools: Engaging Audiences with a fun wake-up call
Introduction: Hilti, known for its innovative construction tools and technologies, wanted to engage its target audience with a lighthearted April Fools’ campaign that would not only entertain but also inform about its Nuron family of tools. The creative agency behind the campaign designed a playful concept called the “Hilti Power Nap,” an alarm clock that […]
No Compromise Gaming: A New Game Face
Introduction: We partnered with No Compromise Gaming, a rent-to-own company that delivers quality gaming systems, to undergo a rebranding effort. Our goal was to create a new identity that would resonate with gaming enthusiasts and promote their flexible payment options for gamers who may not qualify for financing elsewhere. Challenge: As No Compromise Gaming grew […]
Shook & Stone: Call In The Big Dogs
Introduction: We created a tv, outdoor and digital marketing campaign for Las Vegas Attorneys, Shook & Stone. The campaign included a three-day shoot with director Matt Uhry and EP, Martell Rose, that produced nine TV spots currently running in the Las Vegas market. We also created a jingle with composer Zack Wright. Challenge: Shook & […]
Hilti Nuron Launch
Introduction: Hilti Tools is a leading provider of cordless tools for the construction industry, known for their innovative and high-quality products. They recently launched a new all-on-one battery platform, Nuron, and turned to Cast Iron LA to develop a campaign that would introduce the new product to their target audience and highlight its unique features […]
Hilti Firestop Branded Documentary
Introduction: Hilti, a global leader in construction tools and technologies, aimed to raise awareness of its Firestop products. Our ad agency produced a captivating Hilti Firestop documentary that highlights the critical role of passive fire protection in construction. Discover how our approach positioned Hilti as a trusted authority in fire safety. Hilti Challenge: Hilti needed […]