Luis Ramirez graduated from Art Center College of Design and began his career at RPA advertising in 1996. It is there where he first met his fellow collaborator, J Barbush. His clients have included Honda, Acura, La-Z-Boy, Castro, ARCO, am/pm, PENTAX and VH-1. Luis is a mentor and an active member of the design and WordPress community. He is an adjunct professor at Otis College of Art and Design, teaching social media and online advertising.
His awards include One Club, Clio, Yahoo! Big Idea Chair, Yahoo! Searchlight, MIXX, OMMA, WOMMA, Drum and One Show. He led the design of the Honda Website, which captured the top spot in J.D. Power for six years straight.
Lu uses his personal life to incubate ideas for his professional life. He started BBQ Junkie blog to better understand content creation, distribution, and SEO. He uses that knowledge to apply to his current clients.