Why Brands Can Never Be Authentic
Every brand seems to be chasing authenticity. It’s the golden ticket, the secret sauce, the thing we’re told people crave most from brands. But
Every brand seems to be chasing authenticity. It’s the golden ticket, the secret sauce, the thing we’re told people crave most from brands. But
A Story of Culture, Community, and Creative Beginnings As a student at Art Center College of Design back in 1995, I found myself surrounded
I give up. All the time. And I’m ok with it. Am I a quitter? Well, I hate labels, but if you must, yeah, I
Valentine’s Day is a great time to take stock of all relationships in your life, especially the creative ones. Why? Well because like romantic
Here’s the thing about creativity, the faster you chase it, the faster it tries to escape. In some ways, it’s like your schoolyard crush.
In the early days of digital branding, stories were everything. Thanks to emerging platforms like YouTube and the newfound luxury of generous bandwidth, storytellers
Cast Iron LA? Bit of an odd name for a marketing agency, right? Do you sell, like, kitchen equipment? Oh wait, do you specialize
Ah, the ubiquitous end card. That five-second relic slapped without question in nearly every commercial. The mere existence is a nod to marketing’s past
Experience Is Valuable Yet, if that experience has you self-identify as an “expert,” “ninja,” or “rockstar,” it’s important that the label does not carry
How a Direct-To-Client Approach Enables Efficiency And Collaboration. Three years ago, my partner Luis Ramirez and I started our agency, Cast Iron LA. We went
We’re building out a like-minded social community and invite you to connect with us. Not because we’re trying to grow our follower count, or hit soft metrics. It’s because there is no greater insight into how we will handle your brand, than seeing how we handle ours.