Forging A New Ad Agency: The Meaning Behind Cast Iron LA
Cast Iron LA? Bit of an odd name for a marketing agency, right? Do you sell, like, kitchen equipment? Oh wait, do you specialize in
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Cast Iron LA? Bit of an odd name for a marketing agency, right? Do you sell, like, kitchen equipment? Oh wait, do you specialize in
Ah, the ubiquitous end card. That five-second relic slapped without question in nearly every commercial. The mere existence is a nod to marketing’s past life,
Experience Is Valuable Yet, if that experience has you self-identify as an “expert,” “ninja,” or “rockstar,” it’s important that the label does not carry on
How a Direct-To-Client Approach Enables Efficiency And Collaboration. Three years ago, my partner Luis Ramirez and I started our agency, Cast Iron LA. We went from
I’m not a fan of the term “work-life balance.” You see, when you define balance, there’s an inherent assumption that work and life are two
Times like these are meant for reflection. Not for holding on to the past, but to figure out how to embrace the future. To ask
Six-second ads are here to stay as short content becomes the new normal for many platforms. To hammer that point home, Snapchat now considers 10-seconds
How BRANDS (AND POLITICIANS) are breaking The Law. These days, the rise of social media has produced a gray area for brands and politicians, as
Recently on LinkedIn, someone posted a battle meme with the caption “Waiting for client feedback on banners.” Yes, it was meant as a joke, but
In the incestuous world of ad agencies, people rarely settle at just one. Accounts change; needs change; money, titles and opportunity call. So it’s no
We’re building out a like-minded social community and invite you to connect with us. Not because we’re trying to grow our follower count, or hit soft metrics. It’s because there is no greater insight into how we will handle your brand, than seeing how we handle ours.