Forging A New Ad Agency: The Meaning Behind Cast Iron LA

CILA Production Group shot

Cast Iron LA?  Bit of an odd name for a marketing agency, right? Do you sell, like, kitchen equipment? Oh wait, do you specialize in like restaurant ads?

Yep, we get that all the time. And quite honestly, we love to tell the story as our name has meaning for us. And just like anything of value, you won’t find it on the surface. You must dig deeper for the story, the history, the connection to truly understand almost anything in life. 

Including our name.

The Cast Offs Behind Cast Iron LA

We were both let go when we were in our 50’s from a large LA ad agency where we worked for decades, heading digital and social creative for many top brands including Honda, Pentax, ampm, Tempur-Pedic, Clippers, VH-1 and many more. 

Early on, we were playing with names, and ultimately landed on Cast Iron LA because it seemed to mirror our own story. You see, Cast Iron represents the rebirth of old metal that’s been cast away. It was the brake pad that kept your family safe while driving. The metal bridge that provided a way to work. The girder of a demolished apartment building that fell out of architectural favor. All those metal scraps were collected and melted together in a process that made them stronger than before. We were inspired by this idea of taking something old and transforming it into something new and better. It reflects our own rebirth, and our commitment to creating work that is contemporary and enduring.

Don’t Be Stuck In The Past. Use It To Grow. 

At Cast Iron LA, we draw inspiration from the cultural significance of cast iron in Chinese cooking. Cast iron woks have been used for centuries, and there’s a saying in Mandarin that roughly translates to “Without the old marks, there can be no new innovations.” This is especially true when it comes to the concept of wok hei, which refers to the breath of the wok, the smoky and charred flavor that can only be achieved by cooking in a properly seasoned cast iron wok over high heat.

Just as a well-seasoned cast iron wok carries all the flavors before it, we strive to carry the essence of our clients’ brands and infuse it into our marketing campaigns. Our name is a nod to the enduring quality and timeless appeal of cast iron, and our commitment to delivering lasting results that stand the test of time.

How Our Name Defines Us As An LA Marketing Agency

Cast Iron LA is more than just a name. It represents our own story of transformation and our commitment to creating enduring solutions for our clients. It is about a partnership forged from experience.  As a Los Angeles marketing agency, we’re proud to be a part of this vibrant community and to help businesses of all sizes thrive. If you’re looking for a marketing partner that can help you create something enduring, look no further than Cast Iron LA.

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