Started in April by agency vets Luis Ramirez and J Barbush, the mission of CILA is to simplify the relationship between brands and agencies by offering direct, efficient connections between the creatives and the client. And do it in a way that gives opportunity to underrepresented groups in the agency world.
We have always been the efficient underdogs of the agency world. As AD/CW partners, we launched Honda on the Web in 1995 and social in 2006. Highlights include Gil The Crab as the first agency-run character on Myspace, Cannes Lions for Project Drive-in and Monster’s Calling Home, and One-Show, Clio, and J.D. Power for Honda Website.
Over the years, agencies have been asked to create more work for less money, and some struggle to find that efficiency based on outdated relationships and models. Most are too large or simply don’t know how to adapt to the new changes, so they absorb specialty boutiques which becomes more overhead and more removed from the work.
Generally, medium-sized clients at large agencies don’t get the best talent on their business either, but we are out to change that by building a torrent of diverse and experienced freelance talent, to keep talent high and costs low.
As we grow, our goal is to find multi-disciplinary creatives who can work beyond their speciality, directly with the client. The phone game between those doing the work and those pitching the work is inefficient and outdated, so we are building teams who can do the work, manage the work and pitch it all to the client.
Contact us to see how we can be your partner.