Short Selling: 3 Steps To Becoming A 6-Second Storyteller
Six-second ads are here to stay as short content becomes the new normal for many platforms. To hammer that point home, Snapchat now considers 10-seconds
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Six-second ads are here to stay as short content becomes the new normal for many platforms. To hammer that point home, Snapchat now considers 10-seconds
How BRANDS (AND POLITICIANS) are breaking The Law. These days, the rise of social media has produced a gray area for brands and politicians, as
Recently on LinkedIn, someone posted a battle meme with the caption “Waiting for client feedback on banners.” Yes, it was meant as a joke, but
In the incestuous world of ad agencies, people rarely settle at just one. Accounts change; needs change; money, titles and opportunity call. So it’s no
My partner Luis and I have worked on at least a dozen Super Bowl spots in some capacity. Throughout our careers, we have spent countless
Early in my career, I worked the front desk at a small marketing agency in Los Angeles. One day while I was answering phones and
How two 50-year-olds created a visionary digital marketing agency clients love. The last casting session I did was in March. While there, I got a
When others control your brand more than you do. Remember brand campaigns of the past? They were those splashy reintroductions to the brand, when a
5 Tips to help brands make better video The last 4 years, I have been judging branded entertainment for the Webby Awards. As I watched
It can happen to the best of us. Sitting around the office, trying to brainstorm an idea, finally someone shouts out “Guys, we need to
We’re building out a like-minded social community and invite you to connect with us. Not because we’re trying to grow our follower count, or hit soft metrics. It’s because there is no greater insight into how we will handle your brand, than seeing how we handle ours.