What I learned from watching the Big Game with non-ad people.
My partner Luis and I have worked on at least a dozen Super Bowl spots in some capacity. Throughout our careers, we have spent countless
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My partner Luis and I have worked on at least a dozen Super Bowl spots in some capacity. Throughout our careers, we have spent countless
Early in my career, I worked the front desk at a small marketing agency in Los Angeles. One day while I was answering phones and
How two 50-year-olds created a visionary digital marketing agency clients love. The last casting session I did was in March. While there, I got a
When others control your brand more than you do. Remember brand campaigns of the past? They were those splashy reintroductions to the brand, when a
5 Tips to help brands make better video The last 4 years, I have been judging branded entertainment for the Webby Awards. As I watched
It can happen to the best of us. Sitting around the office, trying to brainstorm an idea, finally someone shouts out “Guys, we need to
Why are there classes for presentation skills, yet none on reviewing skills? That always seemed odd to me as the collaborative decision in the room
You’ve heard it a million times: Keep it simple. But few understand the effort that goes into simplicity. Oftentimes, people look at simple as the
Social media isn’t easy for brands. And I’m not talking about the practical application of making content, posting content, replying, calendaring and all the details that go into your playbook.
We’re building out a like-minded social community and invite you to connect with us. Not because we’re trying to grow our follower count, or hit soft metrics. It’s because there is no greater insight into how we will handle your brand, than seeing how we handle ours.