Journal

words to keep our of the workplace

Age- and gender-biased words to remove from the workplace.

It can happen to the best of us. Sitting around the office, trying to brainstorm an idea, finally someone shouts out “Guys, we need to nail this, now.” Perfectly acceptable, right? Except, not everyone sitting there is a guy. And that’s kind of a problem. We collectively sweat words each day, wrestle with them in

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The Complexity Of Simple

The Complexity Of Simple

You’ve heard it a million times: Keep it simple. But few understand the effort that goes into simplicity. Oftentimes, people look at simple as the beginning, but in reality, simple is the end. Take, for example, this quote from Antoine de Saint-Exupéry: “A designer knows he has achieved perfection not when there is nothing left to

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The Social Media Playbook

Social media isn’t easy for brands. And I’m not talking about the practical application of making content, posting content, replying, calendaring and all the details that go into your playbook.

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Judge Us On Social

We’re building out a like-minded social community and invite you to connect with us. Not because we’re trying to grow our follower count, or hit soft metrics. It’s because there is no greater insight into how we will handle your brand, than seeing how we handle ours.