The Art Of Giving Up: How To Let Go Of Hustle Culture
I give up. All the time. And I’m ok with it. Am I a quitter? Most definitely. If I am going down a path and I don’t believe in what’s in front of me, well, I’ll turn around. Because you know who else gave up? Reed Hastings. He co-founded a company called Pure Software, but scrapped […]
The Decline Of Brand Storytelling
In the early days of digital branding, stories were everything. Thanks to emerging platforms like YouTube and the newfound luxury of generous bandwidth, storytellers had a sprawling canvas to work upon. We would gleefully peer into the lives of their customers, magnifying their daily routines, challenges, and dreams. We showcased these tales in short-and-long form […]
The Complexity Of Simple
You’ve heard it a million times: Keep it simple. But few understand the effort that goes into simplicity. Oftentimes, people look at simple as the beginning, but in reality, simple is the end. Take, for example, this quote from Antoine de Saint-Exupéry: “A designer knows he has achieved perfection not when there is nothing left to […]