Introduction:
We created a tv, outdoor and digital marketing campaign for Las Vegas Attorneys, Shook & Stone. The campaign included a three-day shoot with director Matt Uhry and EP, Martell Rose, that produced nine TV spots currently running in the Las Vegas market. We also created a jingle with composer Zack Wright.
Challenge:
Shook & Stone is a law firm that represents individuals who have been injured or wronged due to the negligence of others. They wanted to create a TV, outdoor and digital marketing campaign that would highlight their commitment to fighting for the underdog, and differentiate themselves from other law firms in the crowded Las Vegas market.
Insight:
Our team at Cast Iron LA identified the insight that many people feel helpless and vulnerable when searching for a lawyer. We decided to use dogs as surrogates for the clients, and create a digital marketing campaign that would showcase Shook & Stone’s commitment to fighting for justice in a disarming way.
Strategy:
We produced a total of nine TV spots, five radio spots, outdoor ads, Google display and search ads, web consultation, print and social media content. The entire digital marketing campaign was developed by a team of four people, with the goal of creating a campaign that would resonate with the target audience and stand out in the crowded Las Vegas market.
Execution:
The spots showcased the different types of cases that Shook & Stone handles, and emphasized the firm’s commitment to fighting for justice. We also created a jingle with composer, Zack Wright, that further reinforced the digital marketing campaign’s theme of fighting for the underdog.
Results:
The Shook & Stone digital marketing campaign has been a huge success. The TV spots have received positive feedback from the target audience and are currently running in the Las Vegas market. The campaign has helped Shook & Stone differentiate themselves from other law firms in the crowded Las Vegas market and has reinforced their commitment to fighting for justice. The jingle has become a memorable and recognizable aspect of the campaign.