Introduction:
We’ve been working with Erbaviva for four years, as they share our sensibility around sustainability and regeneration. As part of our partnership, Erbaviva, a premium organic skincare company, sought to revitalize their brand image and strengthen their online presence. Cast Iron LA handles the digital marketing for Erbaviva and was entrusted with the task of executing a complete brand refresh. This included a photoshoot, website redesign, email marketing, ads, social media management, and video production.
Challenge:
The challenge was to create a cohesive and contemporary brand identity that would resonate with Erbaviva’s target audience, while staying true to the company’s core values of organic, sustainable, and high-quality skincare products. This involved showcasing the unique features and benefits of Erbaviva’s products across various marketing channels, while maintaining a consistent brand voice and aesthetic.
Strategy:
The strategy involved a comprehensive brand refresh that would not only elevate Erbaviva’s image but also improve the customer experience across all touch points. This included capturing the essence of the brand through a professional photoshoot, redesigning the website for a more user-friendly experience, creating engaging ads and emails, managing social media platforms, and producing captivating video ads.
Execution:
Cast Iron LA started with a brand study, that included focus groups with real moms. After we identi Recently we conducted a photoshoot that captured the natural and organic essence of Erbaviva’s products, resulting in visually stunning images that were used across various marketing channels. The website was redesigned to provide an intuitive and seamless user experience, with a clean and modern layout that highlighted the brand’s commitment to quality and sustainability.
Email marketing campaigns were developed to keep subscribers informed about new products, promotions, and other relevant content, while the eye-catching ads were designed to showcase Erbaviva’s organic skincare range and attract potential customers. Cast Iron LA also took charge of managing Erbaviva’s social media platforms, ensuring a consistent brand voice and aesthetic while engaging with the audience through curated content and genuine interactions.
Furthermore, Cast Iron LA produced a series of video ads that featured Erbaviva’s Mama, Baby, and Body product lines. These videos beautifully showcased the brand’s commitment to providing organic and high-quality skincare solutions for various life stages and needs.
Results:
The holistic brand refresh successfully elevated Erbaviva’s brand image and strengthened their online presence. Cast Iron LA’s strategic approach across multiple marketing channels effectively communicated the unique value proposition of Erbaviva’s organic skincare products and resonated with their target audience, resulting in increased engagement and sales.