5 Questions Clients Should Ask their agency when reviewing creative.

a hand holding a light bulb to the sky

Why are there classes for presentation skills, yet none on reviewing skills? That always seemed odd to me as the collaborative decision in the room will ultimately decide the success of the campaign. Yet, there is no clear process on how to properly evaluate work, and often marketing or advertising agencies can be a bit […]

The Complexity Of Simple

The Complexity Of Simple

You’ve heard it a million times: Keep it simple. But few understand the effort that goes into simplicity. Oftentimes, people look at simple as the beginning, but in reality, simple is the end. Take, for example, this quote from Antoine de Saint-Exupéry: “A designer knows he has achieved perfection not when there is nothing left to […]

The Social Media Playbook

Social media isn’t easy for brands. And I’m not talking about the practical application of making content, posting content, replying, calendaring and all the details that go into your playbook.