East West Bank Website Redesign

The Challenge

A top-25 U.S. bank. 400 pages. Multiple languages. Multiple business units. One site that needed to hold all of it without losing anyone. East West Bank serves a uniquely diverse customer base across personal banking, commercial lending, and wealth management, with deep roots in Chinese-American communities. The digital experience had to reflect that cultural specificity while meeting enterprise-grade compliance standards.

The Strategy

Templated. Modular. Built for scale. UX-first, mobile-optimized, ADA-compliant, and culturally specific, because East West Bank's audience demands all of it. We designed a system of reusable page templates that could flex across business units and languages without requiring custom layouts for every page. Consistency at scale, not bespoke pages that break when someone adds a new product.

Stage 1 — Discovery

Brand session, stakeholder alignment across multiple departments, and a full content architecture audit. Developed a Figma-based templating system to manage scope across four breakpoints and multiple languages. Every template was designed to handle the density of financial content without overwhelming the user or burying the conversion path.

Stage 2 — Design & Build

Implemented Adobe Experience Manager as the CMS backbone. Redesigned for mobile-first UX, lead capture optimization, and culturally resonant visual language that respected the bank's heritage while projecting forward. We scaled the team up quickly, bringing in specialized resources as the scope required, then scaled back down. No wasted hours, no bloated retainers.

Stage 3 — Launch

Full SEO implementation, ADA compliance audit and remediation, and multi-language QA across all 400 pages. Four breakpoints. Multiple business units. Multiple languages. One cohesive experience that passed accessibility testing and held up under real-world traffic from day one.

Outcomes

Seamless UX. Increased lead capture. And a client that grew to $1.3B in net income and $2.93B in revenue the following year, up 12%. We didn't build that growth. We built the digital infrastructure it ran on. The templating system we delivered continues to support new pages and product launches without requiring a redesign.